It started with a wig.
A few years ago, a friend in Lagos needed a specific lace front wig. The local price was nearly three times what the same unit sold for in Guangzhou — and even then, the quality was a gamble. So we did what Nigerians do: we asked around, found a factory on WeChat, and got it shipped through a forwarding agent in Hong Kong. The wig arrived perfect, and the math was obvious.
The gap between what a Chinese factory charges and what a Lagos shopper pays is, on most goods, somewhere between 2× and 5×. That gap is the rent-seeking of importers, agents, customs brokers, and the FX market. We started naifix international to compress that gap — without sacrificing the verification, the warranty, or the convenience of paying in Naira.
Today, we ship a few hundred orders a month from our warehouse in Ikeja, mostly in hair, beauty, and small lifestyle goods. The full shop is on naifix.ng — our local store. This site is the international / English-language front door, and where you come when you want something we don't already stock.